Avinode is launching two upgraded web apps to further improve its online service for buying and selling charter flights. Founder and EVP, Avinode Americas, Per Marthinsson says: “We've improved our Full Search and our Empty Leg Search web apps. The upgrades mean buying and selling air charter online is now simpler and quicker than ever before. If you're an operator or broker and you want more leads, these products are perfect for you.”

Operators and brokers can add the Full Search application to their websites with or without the Empty Leg Search option, offering their customers an air charter search portal powered by Avinode. “Both apps can easily be customised by brokers and operators, whose clients will use our technology and comprehensive data to search for flights and empty legs but only see the branding of the broker or operator in question. Setting everything up is incredibly quick and easy. You just decide where you want the application to appear on your website,” Marthinsson continues.

Avinode claims to be helping its clients take more control of their operations and generate a greater number of leads, and he adds: “Operators and brokers can allow their existing customers, and critically their potential new customers, to search for and request charter flights and empty legs from anywhere in the world at any time. In the increasingly personalised travel industry, ensuring customers find the best fit for their private air charter needs has never been more important or, with these web apps, easier. Such a user-friendly process means operators and brokers will soon start attracting leads they would otherwise never have found.”

Monitoring the activity on the web apps, a capability only available in the upgraded versions, will help users review and revise their marketing strategies accordingly, maximising the conversion of website visitors to customers. Companies can also set up the Empty Leg Search to allow their clients to look only for empty legs within their own fleet, or to search for empty legs across the entire Avinode system.

“These new web apps yet again demonstrate how Avinode is equipping businesses in the industry to succeed,” concludes Marthinsson. “We have the needs of the business aviation community in mind and want to lead the way to a more digitised and therefore better-connected industry.”