Business aviation technology company Avinode has launched two upgraded web apps to improve its online service for buying and selling charter flights. The apps aim to make searching for flights and empty legs even easier than before, benefiting not just operators and brokers but their customers too.

Avinode Americas founder and EVP Per Marthinsson says: “We've improved our Full Search and our Empty Leg Search web apps. The upgrades mean buying and selling air charter online is now simpler and quicker than ever before. If you're an operator or broker, and you want more leads, these products are perfect for you.”

Operators and brokers can add the Full Search application to their websites with or without the Empty Leg Search option, meaning they can offer their customers an air charter search portal without having to develop their own software.

Marthinsson continues: “Both apps can easily be customised by brokers and operators, whose clients will use our technology and comprehensive data to search for flights and empty legs but only see the branding of the broker or operator in question. Setting everything up is incredibly quick and easy. You basically just decide where you want the application to appear on your website.

“We're helping our clients take even more control of their operations and generate even more leads. Operators and brokers can allow their existing customers, and critically their potential new customers, to search for and request charter flights and empty legs from anywhere in the world at any time. In the increasingly personalised travel industry, ensuring customers find the best fit for their private air charter needs has never been more important or, with these web apps, easier. Such a user-friendly process means operators and brokers will soon start attracting leads they would otherwise never have found.”

Monitoring of the activity on the web apps, a capability only available in the new, upgraded versions, will provide data with which users can review and revise their marketing strategies and maximise the conversion of website visitors to customers. Companies can also set up the Empty Leg Search to allow their clients to look only for empty legs within their own fleet or across the entire Avinode system.

“These new web apps again demonstrate how Avinode is equipping businesses in the industry to succeed,” concludes Marthinsson. “We have the needs of the business aviation community in mind and want to lead the way to a more digitised and therefore better-connected industry.”