VOO flights, a software platform for booking business aviation flights, has won the Ground-Breaking Products and Services in Aviation at the MEA Business Achievement Awards held on 25 June at the Ritz Carlton, JBR in Dubai.

This recognition, achieved within a short timeframe of launching its groundbreaking platform, the industry's first-ever instant booking technology, is the second award for VOO after winning Technology Innovation of the Year Award earlier this year. This double win in a short time signifies a monumental leap forward for VOO and the entire business aviation industry.

VOO unveiled its instant booking technology at EBACE, just a month prior, in partnership with its launching customer GlobeAir, Europe's leading private jet charter company. This game-changing functionality, which is now fully operational, streamlines the traditionally complex booking process for both brokers and operators, eliminating the need for back-and-forth negotiations and manual paperwork. Through VOO's intuitive platform, brokers gain instant access to GlobeAir's aircraft availability and pricing, enabling them to generate swift and accurate offers for their clients. This esteemed award marks a significant milestone for VOO, solidifying its dedication to providing exceptional technological solutions and shaping the future of business aviation.

Initially nominated among 18 categories in aviation, VOO's groundbreaking technology once again impressed the judges, securing the coveted achievement award for Ground-Breaking Products and Services in Aviation. Presented to VOO flights CEO, Robert Plhak, the award acknowledges VOO's exceptional contribution as a unique and outstanding technological advancement.

The Middle East Business Awards is an annual across-the-board awards programme that recognises and celebrates businesses that demonstrate the core values of business innovation, employee engagement, customer satisfaction, experience management, business sustainability, product and technology innovation through a series of comprehensive award categories. The ceremony brings together leading industry professionals from across the Middle East as well as international guests.

“Winning a second prestigious award within a short timeframe is truly remarkable. It's a great validation of the transformative power of our technology and the dedication of our entire team. This recognition further motivates us to push the boundaries of innovation on the way to make our platform the industry standard. It's time for business aviation to embrace technology that optimises processes and improves the experience for all bizav professionals. VOO is here to lead the charge, and these awards encourage us to inspire the adoption of innovative solutions across the industry,” says Robert Plhak, CEO at VOO flights.