VistaJet is marking 20 years of operations. In 2024, the company has experienced a surge in demand from athletes and fans flying to major US sports events, with a 25 per cent increase in flights to Football's Big Sunday Game compared to last year, including nonstop routes from as far as Asia. Speaking at Sportico's Invest in Sports in New York, Leona Qi, president US of Vista says: “Our growth in the US underscores the value we bring to athletes, business leaders and individuals who demand excellence in every aspect of their lives. Whether it's a CEO heading to a boardroom or an athlete preparing for competition, we understand that every journey is critical, and our role is to ensure they arrive ready to perform at their best.”

In the US, sports tourism is entering a dynamic phase of growth. The appeal of sports and entertainment tourism is quickly becoming a year-round phenomenon: cities across the country are investing in cutting-edge infrastructure to host marquee events; luxury brands are expanding their reach by connecting with elite athletes and sports celebrities; and, as proven by the recent tennis inspired collections and the number of celebrities donning the front row of the Premier US Tennis Tournament, companies have spotted the opportunity not only for new product lines but also to engage top clients with tailored experiences that turn sport into 360-degree lifestyle entertainment.

The growing intersection between sports travel and luxury has never been clearer: brands tapped into the global allure of events like Olympic Summer Games, which blended fashion, entertainment and sports into a seamless strategy to amplify their presence on the world stage. But as demonstrated during the Summer Games in Paris, flying into sport events is not an easy feat, with both commercial and business jets dealing with a surge of bookings and limited runway slots. As its presence in the US continues to expand, VistaJet's distinctive silver and red fleet has become a symbol of reliability and excellence in aviation and its service is the choice of more and more competitive superstar athletes.

At the core of VistaJet's dedication to the world of sports is its longstanding partnership with motorsports team, Scuderia Ferrari. As an official partner, VistaJet plays a vital role in flying Ferrari's Formula 1 drivers, Charles Leclerc and Carlos Sainz, to races around the globe. This partnership, marked by the VistaJet logo on Ferrari's cars, helmets and racing gear, reflects a shared passion for speed, precision and excellence. With often only days between Grands Prix, VistaJet's reach across continents enables Ferrari's drivers and team to arrive in optimum condition and further utilise their time off the track to prepare for the race.

As the US Formula 1 races unfold, VistaJet members benefit from exclusive experiences through VistaJet Private World services. During the Austin Grand Prix, members enjoyed a private dinner with Charles Leclerc, while the upcoming Las Vegas Grand Prix will feature a behind-the-scenes experience with Carlos Sainz, offering members a first-row seat into the world of high-speed racing and its heroes.

Golf icons Jon Rahm and Phil Mickelson, both VistaJet brand ambassadors, also rely on the Vista members' fleet for its nonstop global capabilities and exceptional service to support their schedules. Rahm, the first-ever Spanish golfer to win the US Open, values VistaJet's seamless travel experience as he splits his time between the US and Spain. A VistaJet Program member since 2021, he values the reliability and familiarity the company provides saying: “VistaJet has been an incredible partner in helping me manage my time and focus on what matters most, both on and off the course. Its attention to detail, from safety to in-flight service, gives me and my family complete peace of mind.”

Mickelson, a VistaJet member since 2019, transitioned from owning his own jet to flying with VistaJet, recognising the stress reduction and flexibility it offered saying, “The greatest decision I made was selling my plane and going with VistaJet. Its nonstop capabilities and flexibility mean I can focus on my game while knowing my family is travelling in comfort and safety alongside me.”

VistaJet is one of the only private aviation providers with a dedicated cabin host on every flight, including super-midsize Challenger 350 jets. Trained through comprehensive and specialised programmes that align with the standards of prestigious institutions such as the British Butler Institute, WSET and Norland College, VistaJet cabin hosts offer personalised service.

For 20 years, VistaJet has built a reputation as a trusted partner for those who demand the best in private aviation, connecting clients to life-defining moments in business and in sports. The list of sports talents flying VistaJet is endless, and many have been spotted on social media going up and down the stairs of their silver and red aircraft, but for the company, one rule is paramount: privacy first.