FXAir, a member of the Directional Aviation family of companies, has opened its headquarters in Midtown Manhattan to meet the needs of current and prospective clients. The office, at 605 Third Avenue in New York City, between East 39th and East 40th Streets, not only serves as FXAir's headquarters but also as its central national sales and marketing centre.

“We are proud to be based in Midtown Manhattan, among the nation's largest concentration of private aviation travellers,” says company president Gregg Slow. “We think it is critical to establish a physical, client-facing brand, and we also believe in the power of New York and other cities to serve as magnets for our clients. Our location here puts us right at the centre of private aviation users, and near many of our current and prospective clients.

“We remain hopeful a post-pandemic future is growing closer and are well-positioned to remedy virtual interaction fatigue via our new headquarters, which were designed with team collaboration in mind, and the ability to fly clients to see business acquaintances, friends and loved ones in person.”

Should clients participating in the innovative FXAir Aviator programme find themselves in need of a conference room to host a meeting or a temporary worksite while in the city between appointments, they are welcome to arrange accommodations at FXAir headquarters through their dedicated client services advisor.

To give back to its new community in and around 605 Third Avenue, FXAir is making a $20,000 donation to the Relief Opportunities for All Restaurants (ROAR) New York City Restaurant Employee Relief Fund. ROAR grants are awarded to restaurant workers in New York City facing unprecedented economic hardship as a result of the COVID-19 pandemic. The grant programme is managed by Robin Hood, New York City's largest poverty-fighting organisation.

“We're here for the long haul, and we want to ensure Midtown returns to its vibrant self once this pandemic is under control,” continues Slow. “Supporting the restaurant workers of the city was an easy decision to make. We want to do whatever we can to help out, because this community would not be the same without them.”

FXAir is also marking the opening of its new office by offering Aviator+, an enhanced version of its Aviator programme. With Aviator+, members can add unlimited funds to their Aviator accounts between now and 31 December, and receive a 7.5 per cent Federal Excise Tax (FET) exemption on any flights booked with those funds at any time in the future. All existing benefits of the Aviator programme, including complimentary catering and domestic Wi-Fi; shortened call-out and cancellation times; streamlined bookings and payments; and access to dedicated 24/7 FXAir travel advisors are included for Aviator+ members.

As FXAir opens its new headquarters, it is celebrating robust early growth since its launch this summer. It has arranged premium on-demand charter flights for more than 3,000 passengers to 375 destinations and is on pace to exceed its sales targets by the end of the year. Sales of its Aviator programme have surpassed 100.