XO, the private aviation network of the Vista group, has made major advancements in private aircraft booking on its platform.

Responding to a marked trend in client demand, XO has grown access to the number of jets available for instant booking by over 55 per cent year-to-date and continues to grow this number, unlocking instantaneous options to fly between the most in-demand cities such as New York, Los Angeles, Las Vegas, Palm Springs, San Francisco, Dallas, London and Nice. Clients can choose any aircraft type.

XO has secured its place in aviation history as the first to allow clients to book a private flight in as little as 10 seconds. This revolutionary solution provides transparent pricing for a vast fleet of business aircraft, transforming what was once a complex and time-consuming process. The feature has proven incredibly successful, recording a times three conversion rate compared to other digital booking solutions, and even higher when compared to traditional brokerages.

Booking a private aircraft traditionally required multi-day coordination across various locations, arranging bespoke aircraft, crew, catering and ground transportation. Flyers were faced with endless back-and-forth communication and quotes that lacked price guarantees. Removing the complexities, XO reduced the process from days to mere seconds and, with over 2.3 million downloads of the XO app, it has one of the largest user bases in the world.

Its technology lets clients instantly book flights across the Vista members’ fleet and a growing selection of top-tier operators. The XO alliance network offers access to over 2,100 hand-picked aircraft globally from operators known for their dedication to safety and service excellence.

XO has a reputation as one of the safest and most reliable platforms for booking private jets. It is safeguarded daily by mandating all partner operators to rigorous and recurring safety audits, ensuring they meet or exceed regulatory standards and are recognised with prestigious industry certifications.

The XO platform analyses thousands of daily searches, identifying high-demand routes and making more flights available for instant booking, and at preferred rates.

It’s not just about speed and value; as soon as the request is received, a robust client services team handles all flight details and communicates with the client.

“Our mission at XO has always been to deliver an unparalleled private aviation experience, and our newly enhanced 10 second booking system does just that,” says Youssef Mouallem, executive vice president of international sales at Vista. “By expanding the alliance fleet and leveraging our pioneering technology, we are simplifying the booking process, adding more flexibility, preferred pricing and speed than ever before. Whether flying for leisure or business, the XO network is the fastest and most convenient way to fly privately to any destination in the world.”