Apertus Aviation has been appointed exclusive charter representative for two brand-new Citation Latitudes that are now available for the first time in China.The collaboration sees Apertus, which provides charter management services in Asia, working in synergy with Emper General Aviation in offering experience to clients from across the world.

Managing director Ringo Fan says: “The Asia market used to be dominated by large jets, but we are seeing a shift towards mid-size aircraft due to increasing travel demand to Asia from Europe and USA. Clients from these markets are used to this aircraft type. Now clients in Asia recognise the benefit of cost efficient and easy flight access into smaller city airports. Together with Emper we aim to strengthen this segment.”

Suzhou-headquartered Emper General Aviation chairman Zhehao Fan adds: “We are thrilled to have Apertus represent us with these two aircraft in the Asia charter market. The team brings rich international experience which will certainly help us to expand our target clientele.”

Apertus regional representative Jessica goes on to say: “Apertus spent many months working alongside the Emper team before this launch to ensure the service meets and exceeds international market standards. Since we launched the service in January, we have received over 400 inquiries from clients wanting highly effective, high quality service and personalised private jet charter solutions. As global travel continues to increase on average by 30 per cent per year, we believe now is the right time to offer this superior aircraft to our customers.”

Apertus has staff in many different time zones, ensuring that the company can serve its clients efficiently anywhere in the world. With the arrival of the two Citation Latitude jets, it now has even more options than ever to offer its customers seeking tailor-made solutions in Asia.