Reja Savbäck, operations manager of Sweden-based Savback Helicopters, is taking up the post of company CEO, while founder Michael Savbäck will continue to focus on sales and customer care. Reja has been operations manager for Savback for the last four years.

“With her energy and clear vision, I believe that Reja will lead the company towards greater business opportunities with good results,” states chairman of the board Mats Koffner.

“Reja will be an excellent CEO and I am confident that she will give the company a secure future,” Michael Savbäck adds.

Reja is looking forward to the challenge: “Savback has a fantastic history and an unparalleled reputation within the industry. We always put the customer at the heart of everything we do. With customer care as our guiding principle, we are now working on a number of new initiatives that we believe will revolutionise the helicopter market.”

Savback Helicopters specialises in helicopter sales and has been active in the industry for more than 28 years. The company currently supplies helicopters all over the world. Since it was founded in 1999, it has sold more than 800 helicopters, both new and pre-owned.