The Atlantic Bridge Aviation (ABA) Group, which is celebrating its 21st anniversary, has rebranded its on-demand air charter services under the World Executive Airways (WEA) title and upgraded its AOC to include dangerous goods clearance. Jonathan Gordon, md, says: "We are seeing increased requests for the ad hoc flights and organ transplant. However, our mainstream demand is based upon long-term customers who have, thankfully, come to us and remained with us after being looked after."

The company is targeting organ and medevac and dangerous goods charters. Gordon says: "We are gearing up to react to the unsociable hours often required with organ transplant. We see regular 'main market' charter business as being a target for next year when the economy will hopefully be in better shape and we have several initiatives going at present to improve our chances here."

The WEA fleet includes the B200 King Air, PA31 Chieftain and B58 Baron. "The King Air is a comfortable and efficient top-of-the-line executive turboprop capable of carrying up to nine passengers at cruise speeds of over 300 mph. Its range permits direct flights to destinations as far as southern Spain, Greece and Eastern Europe."

Gordon, who is also md of London Ashford Airport at Lydd, says. "WEA gives us a clear platform to sell our executive air charter services to the corporate and leisure sectors, in addition to our air cargo operations, medevac flights and human organ transplant services. It will also give us greater cohesion in marketing our range of services to users in the UK and overseas."

He adds: "Over the past two decades ABA has expanded to cover everything from airline start-ups to a successful fractional ownership programme and an international scheduled airline in Lyddair."

WEA has teamed up with seven chauffeur drive car companies to offer bespoke ground and air transport packages targeted at both the business and leisure travel sectors to destinations in the UK and overseas. "Packages come branded as silver, gold or platinum depending on which type of aircraft clients choose," Gordon says. "WEA is also entering into a similar deal with a chauffeur drive company in France, in what could be the first in a number of tie-ups with European-based partners."

The companies are Vennards of London, Greys of London, MS Executive Chauffeurs, A&H Chauffeur Cars, iChauffeur, 1st Destination and Platinum Cars.

The ABA Group, launched in 1988, is involved in aviation consultancy and aircraft leasing as well as airport and airline operations.