Private Jet Card holders now represent more than 50 per cent of the NetJets Europe customer base and 23 per cent of its flight traffic, according to chairman and ceo Mark Booth. "We have sold our 3,000th card which provides customers with simple entry-level into NetJets Europe's 154-strong fleet," he adds. "90 per cent of card holders renew or graduate to fractional ownership. Almost 20 per cent of card holders upgrade to owner status by purchasing a fraction of a NetJets aircraft."

Cards start at Euros 131,000 for 25 hours flying time on light jets including the Citation Bravo or Hawker 400XP.