Why visit ACE ’25?
Samra Seaplane, Cambodia's soon-to-launch first premium amphibious seaplane operator, is marking a new chapter of streamlined ownership. Initially launched as Royal Group Samra Seaplane, a joint venture between Seaplane Asia of Hong Kong and the Royal Group of Cambodia, the company will now operate under the sole leadership of Seaplane Asia in a move that positions it for a focused and agile launch. The new ownership structure empowers the company to make swift decisions, streamline internal processes and optimise resource allocation, which will be instrumental in navigating the regulatory landscape.
“We are confident this strategic move positions Samra Seaplane for a successful launch. Samra Seaplane is on its way to becoming a leader in this industry, offering an exceptional premium service with a touch of luxury, forever transforming the way people explore the sky, land and sea of this beautiful country,” says CEO Dennis Keller.
At present, Samra Seaplane is laying the groundwork for its launch and is focused on several key areas:
- Strategic partnerships: the company has already signed MoUs with 11 resort and hotel partners such as Rosewood Phnom Penh, Bay of Lights, Song Saa Private Island, The Royal Sands Koh Rong, Koh Russey Resort, Knai Bang Chatt and more waterfront resorts in breathtaking destinations across the Kingdom.
- Regulatory collaboration: it is working closely with Cambodian regulatory authorities to finalise the licensing process.
- Talent acquisition: it is actively recruiting for key positions to build a robust team for launch and beyond.
- Complementary activities: Samra Aero Services is a distributor for Bose Aviation and provides consultancy and trade services within the aviation industry.
“With a growing network of leading resort and hotel partners across Cambodia, Samra Seaplane is committed to offering a 'once in a lifetime, every time' experience for our esteemed guests,” states head of strategic partnerships Khemjira Thakamwong.
“We are working diligently with Cambodian regulatory authorities to finalise the licensing process,” adds Lina Tay, senior operations and regulatory associate. “Obtaining the necessary licences is crucial to ensure the highest standard of safety and security for our guests.”
Additionally, Samra Seaplane is closely collaborating with its sister company Siam Seaplane, which is establishing amphibious operations in Thailand, and the holding company's shared global advisors, which include various government officials and experienced seaplane executives. This will enable Samra Seaplane to leverage valuable expertise and best practices in seaplane operations, regulatory compliance and service excellence.
Samra Seaplane welcomes the opportunity to partner with businesses and relevant actors in the aviation, tourism and hospitality sectors, and potentially beyond, that share its vision for revolutionising travel and connectivity within Cambodia by seaplane. The company also looks forward to maintaining a positive working relationship with the Royal Group as a commercial partner. Samra Seaplane remains confident in a near-future launch and committed to providing exceptional service to its guests.