Law firm Jaffa & Co has launched a partner company, Jaffa Privé, based in Mayfair, London, to provide advisory services to the owners of superyachts and business jets.

Ian Petts, trusted senior wealth advisor to the top family offices with a specialism in jets, yachts, estates and investments, joins as partner to launch the new company.

"Jaffa & Co stands as the epitome of excellence in the world of business aviation and superyachts. I am thrilled to become part of the esteemed Jaffa Group and family as it takes its brand to new heights on the global stage," says Petts. "As we spread the Jaffa wings internationally with Jaffa Privé and introduce a suite of exclusive services tailored for family offices, discerning businesses and ultra-high net worth individuals, our mission is crystal clear: Jaffa aspires to become the unparalleled trusted partner and the go-to consultant for families and enterprises with luxury assets and investments, ensuring they have the smoothest and most enjoyable experience with their assets and grow their wealth optimally. Together, we're poised to redefine luxury, one unparalleled experience at a time."

James Jaffa adds: “I am extremely excited to announce that Ian Petts joins the Jaffa group for the launch of Jaffa Privé. Jaffa Privé is a logical evolution for the Jaffa brand and something we have been working towards for a long time. Our law firm is known for building longstanding and trusted relationships with clients from all corners of the globe. Clients often comment that a continuation of the relationship, beyond a particular legal project, would be very welcome because they know the Jaffa team delivers the very highest standards of quality, time and again.”