The Airways Aviation ESMA Group aviation academy in Montpellier, France has appointed Christine Mendy as the new African market business development manager.

With a background in marketing and sales of aviation training products and over 10 years of experience in the aviation industry generally, Mendy has a proven track record in business strategy, brand promotion and sales, and brings a wealth of knowledge and expertise to her role. In her previous positions, she excelled in drafting commercial proposals, responding to tenders and establishing partnerships and working relations with key organisations such as Airbus Training Centre, the French Army and South Africa Airlines among many others.

Mendy expresses her enthusiasm about joining Airways Aviation ESMA Group, stating: “I am honoured to be a part of and contribute to the development of the African aviation market. I look forward to working closely with the team and leveraging my experience to drive growth and create valuable partnerships in the region.”

In addition to her professional accomplishments, Mendy has also made significant contributions to the aviation community as the president of Women in Aviation International Senegal. Through this role, she has been actively involved in providing networking, education, mentoring and scholarship opportunities for both women and men in pursuing careers in the African aviation and aerospace industries.

“With her diverse experience in sales analysis, prospecting, customer relationship management and coordination of customer service, Christine has consistently delivered exceptional results. Her expertise will be pivotal in driving business growth, establishing strategic partnerships and enhancing customer satisfaction in the African aviation market,” says Mauro Calvano, CEO Airways Aviation Europe and Africa.

Over the coming year, she will play a pivotal role in growing strategic industry partnerships as the Airways Aviation ESMA Group develops its pipelines of trained aviation professionals to meet rapidly increasing African aviation industry demands.

“Christine's extensive experience, business acumen and deep understanding of the African market make her the ideal person to lead our efforts in developing our commercial presence and solutions and I look forward to her working closely with my team,” says Alexandre Alves, Airways Aviation Group CCO and COO.

“Her strong background in seeking out opportunities, defining action plans, fostering collaborations, project management and driving sales will be invaluable in expanding our profile and footprint across Africa,” adds Romy Hawatt, Airways Aviation Group, founder and chairman.