Austria-based software development company VOO Aviation Service has unveiled a digital B2B marketplace that enables direct search, booking, management and payment for private jet flights. The company claims it gives operators and brokers the opportunity to find the best solution for the entire fleet without 'dead' requests, at lower costs and with higher profit margins.

The company goes on to say that the air transport industry's enormous potential has faced global limitations caused by the coronavirus pandemic. Widespread travel restrictions around the world have slashed demand for air travel, with more than eight in 10 flights cancelled. At the same time, the number of people flying has decreased faster than the number of flights, leaving many nearly-empty ghost flights in the air. And health-related restrictions have prompted an increasing number of people to look for a private jet as a practical and safe solution for their essential travel needs.

The global air transportation industry alone generates more GDP than the automobile and pharmaceutical industries combined, it continuies. The worldwide trade volume is expected to almost double by 2038 and contribute around $6.3 trillion to the global economy. VOO claims not only to recognise the industry's great potential, but also to have identified an under-developed niche.

“After the travel restrictions were eased, business aviation got an opportunity to capture premium passengers who might previously have chosen airlines. The overall motivator is travelling safely. Despite the lifting of pandemic-related measures, health and safety concerns remain an important driving factor in favour of choosing a private jet, as large commercial carriers can't offer the same conditions,” says executive partner Rene Inkret, VOO executive partner.