Colorado-based private jet charter brokerage ONEflight International has appointed Canadian businessman and television host Kevin O'Leary as a brand ambassador. O'Leary was a host of ABC's Shark Tank television show and the second series alumnus to endorse ONEflight. Robert Herjavec signed on as a brand ambassador over two years ago.

Nicknamed 'Mr Wonderful', O'Leary rose to fame with Herjavec on Dragons' Den, the Canadian version of the Shark Tank series. He also founded The Learning Company, which was eventually acquired by Mattel in 1999. Since then, he has been a CNBC contributor, campaigned to lead the Conservative Party of Canada and wrote several books on financial literacy and life choices.

“I'm thrilled that Kevin O'Leary chose ONEflight as his exclusive private aviation provider,” says ONEflight founder and CEO Ferren Rajput. “It speaks volumes that both Kevin and one of his co-stars believe so highly in our brand that they will put their notable names behind us. We are in the business of making life easier for our clients and their travel companions. The growing list of people from Hollywood to Wall Street that support us tells me we're doing something right for them. It's our goal to continue improving and providing seamless travel through the skies.”

Other ONEflight brand ambassadors include three-time Superbowl champion John Elway, former White House communications director Anthony Scaramucci and actors and entertainers Ben Stiller, Owen Wilson and Courteney Cox. Clients include Kurt Russell, Jimmy Kimmel, Kevin Costner and more who are joining every month.

As the world inches past the COVID-19 pandemic, many precautions and trends of that era endure. The preference for private aviation is one of them. Lockdowns and travel restrictions forced commercial airlines to mandate masks, limit seating and ultimately cancel flights, leaving private jets as the safer and more efficient option over the last two years. Passengers on private aircraft only travelled with their party and crew, thus dramatically reducing exposure to COVID-19 and enabling better health protocols and social distancing measures.

According to ONEflight, those that switched to private air travel are never going back. The firm has retained 90 per cent of those clients who made the jump during the pandemic despite the emergence of Covid vaccines and was named by Inc 5000 as one of 2021's Fastest Growing Companies in the US.

The company's Book a Jet digital booking platform and app securely searches, selects and books a private aircraft based upon availability, size, pricing and amenities. This process previously required dialling up an agent and sifting through options with multiple charter operators to find the right aircraft and flight path.

“ONEflight brings simplicity and innovation to air travel. My busy schedule requires flexibility and convenience. One day I might be in LA, and then London the next,” says O'Leary. “There's no easier way to manage this than ONEflight's Book a Jet platform. Once I know my plan, it's just a few clicks to arrange my way to get there.”