Swiss charter broker Simply Jet is opening a new office in the London area. Having already established a strong UK client base since 2016 through its Swiss operations and with a constantly increasing demand for on-demand private jet charter in the area, the company believes that now is the right time to expand its presence.

CEO Yann Guillaume Jaccard comments: “London is a natural choice for our second office in Europe as it is one of the main hubs for private aviation and a popular destination for many of our current clients based there. The office will guarantee a qualitative service at a closer proximity to them and will also allow us to reach new potential customers that we couldn't before. We are committed to servicing them with the highest degree of efficiency and professionalism, qualities which have been the hallmarks of our relationship with our customers in general.

“We couldn't have done it without the right person to lead the UK office. This is why we have appointed James Burton to head up the operation. James has previously worked for major brokers and operators in the UK. He brings seven years of experience in the industry and shares the same passion and values that brought Simply Jet where it is today. We couldn't have dreamed of a better person to head the office, and we look forward to the progression of our second office under his leadership.”