Asian operator Sino Jet has partnered with fashion brand La Perla in celebration of the fashion house's 65th anniversary. Sino Jet clients were invited to preview La Perla's 65th anniversary collection at its 8,000 sq ft flagship boutique on Russell Street, Hong Kong.

Italian brand La Perla was founded in 1954. During the event, Sino Jet's guests explored the latest and finest collections from La Perla at the flagship store, while also enjoying fine patisserie from Dalloyau, a Paris-based food company founded in 1682.

Sino group president Jenny Lau says: “Asia's consumers are discerning in their expectations. This sets our requirement to lead the market and deliver bespoke, omni-personal services. Our collaborations with leading luxury brands and special events help to set Sino Jet apart and ensure an unforgettable experience for our loyal clients. It's been our honour to invite our guests to experience La Perla's heritage.

“Our clients are international corporations, individuals and entrepreneurs. Our clients love fashion, style and bespoke craftmanship. From our fine dining to our commitment to personalisation, we believe in delivering services with our signature style. The opportunity to host our guests at this exclusive showcase of La Perla's anniversary collection was too good to miss.”

Asia Pacific MD for La Perla Jeremy Lim adds: “We are happy to collaborate with Sino Jet to offer premium tailormade wear to its clients. Travellers and entrepreneurs with busy schedules often look for bespoke services and products to help set balance, bringing moments of happiness throughout the hectic day.”