Following the merger of French charter company Wijet with fellow Mustang operator Blink last October (see previous EBANs), the combined business is beginning the process of rebranding its three entities – Wijet France, Blink UK and Blink Italia – under the Wijet name.

“We are modernising our visual identity with a logo that keeps the Wijet pink and the Blink blue,” says head of sales and marketing Victoire Totah. “Our strategy is to capitalise on the brand notoriety Wijet has acquired over the last decade, keeping our strong and recognisable features (the W and the pink) but with a renewed style.”

A new web site is to be in place by the end of May that will bring the whole business under one domain at www.Wijet.com.

“This is the first step in launching our combined air taxi operation. We plan to introduce a new homogeneous livery to the fleet in the latter part of the year,” adds Totah. Wijet will also open offices in a new location at the general aviation terminal of Genoa airport in May, where Italian sales manager Laura Rossi will be based.

Wijet's fresh identity includes the logo of national airline Air France, with which it partners to provide private flight connections for passengers travelling through Charles de Gaulle airport using the airline's long haul services.