French Mustang operator Wijet is collaborating with technology-based person-alised medicine platform Omixy to offer additional services to its clients. Omixy provides detailed metabolic health checks followed by tele-medicine consultations. Wijet is arranging trips for up to four passengers to London combining a health check with an overnight stay.

Head of sales and marketing Victoire Totah explains: “I'm trying to find interesting new partnerships, something a bit different that enables us to offer our customers new experiences that match up with private jet transportation. Omixy and Wijet have the same customer profile, even though our products are not at all in the same field. We thought it would be interesting to encourage business travellers from all over Europe to do the Omixy check-up, and also for all the Omixy customers to combine a check-up with a private jet transfer, as well as hotel accommodation and 48 hours in London. We know that a lot of our competitors are offering traditional packages for skiing during this peak season, and we thought it would be worth making a different offer.

“The preoccupation to stay healthy when under pressure at work is something that is shared by all of our customers. It is also a bit of a new trend to understand our health with the sort of technology that Omixy uses. Previously people took long lunches with a lot of wine but now they are more health conscious.”

According to Totah, customers tend to eat and drink a lot less from the on-board catering nowadays.

They are also asking for very different things for meals. “High net worth individuals are spending a lot more on health,” she continues. “Travelling on a private jet is a way to be less tired. So this health incentive mirrors what we often find in business.

“The ability to use a private jet like a taxi instead of spending hours in airports has really improved cust-omers' quality of life. We thought it would make sense to have our customers benefit from this improvement and new technology.”

In September 2016 Wijet acquired fellow Mustang operator Blink to create the world's largest VLJ air taxi company with an enterprise value of €45 million and a combined fleet of 15. It has forecasted 11,000 flights and expects to carry more than 16,000 passengers this year.