Birmingham, UK-based charter operator Cello Aviation has appointed 29-year-old Adam Jackson as captain. Jackson held a desire to fly ever since his first aircraft experience on a family holiday; he took his first flying lesson aged 15 and qualified to pilot light aircraft a year later.

His latest promotion comes less than a year after joining Cello from CityJet. This year Cello has appointed a number of staff to cover flight, cabin crew and engineering duties.

Jackson is especially experienced in flying the BAe 146 and RJ family of aircraft. He says: “They are great aircraft to fly and so responsive. A great characteristic is that they can operate into and out of airfields where runways can be short and the angle is steep on take-off and landing.”

He is also keen to praise Cello as an employer. “One of the things I really like with Cello is the variety. We fly to places other companies do not get to. I can be flying a vip charter of top footballers or musicians one day, ACMI another and another day, ferrying to anywhere in the world.”

Cello has a core business as a vip charter carrier, but also operates services for scheduled airlines on a contract basis and provides an aircraft ferrying service for owners and leasing companies. It has recently been ferrying aircraft to South Africa as well as Europe. It recently flew an RJ85 to Johannesburg, where it will fly for an operator working all over the African continent.

“It is our ability to take on all of the elements of the ferry that is attractive to customers,” says operations manager Rob Davis.

Ceo Nim Baines explains that, alongside the core charter business, he is looking to offer an increasing number of ancillary services: “We are becoming the partner of choice for clients wanting vip charter and we also want to be the first place that operators turn to for other services.”