MHS Aviation of Münich has added a Phenom 100 to its fleet, as part of the growth strategy spearheaded by recently appointed chief commercial officer Stefan Buschle.

Buschle is excited about the latest arrival: “With this new baby arriving, we fill a gap in the lower end of our fleet. The jet is perfect for business travellers looking for a time-saving and comfortable option to reach smaller European airports.

“We are convinced our clients will love this aircraft; it offers a lot of benefits for a relatively low budget. For example, a flight from Munich to St. Moritz for a ski weekend costs around e6,400, or e1,600 per seat.”

The Phenom 100 has proved a popular choice in the very light jet sector and has a range of 1,000nm which means it is capable of non-stop legs on popular city pairs such as Munich-Istanbul and Berlin-Moscow. It will be added to the MHS fleet of five Learjets, five Dornier Do328, a Challenger 604 and two vip-configured AW109.

Buschle says he has been pleasantly surprised by the client reaction to the Phenom. “We just started offering it to the market and it has been better accepted than we thought. It's an interesting model to expand our options on the lower level, to get customers that possibly want the smaller aircraft. And for us there is possibly the opportunity, if the Phenom is not available, to upgrade clients to our Learjet 45 and other segments.”

Despite fierce competition in a sector filled with Mustangs, MHS has been able to offer the services of the Phenom at a fair price for both the operator and customer: “The price level we have set for ourselves, which is a good price, has led to plenty of requests and bookings already. We will still have to see how the market accepts it, but it is an encouraging snapshot in a short period of time.”