Executive Aviation Services is already making use of several online resources in order to maximise the utilisation of its charter fleet. It uses Avinode and PrivateFly, the latter of which operations director Kirstie Turner describes as “a very forward-thinking broker.” Now it is looking to Returnjet, the latest online medium which launches in early February.

“Returnjet promotes our company and its services with no upfront costs,” explains Turner. “By providing the end user with up-to-date aircraft availability and reliable cost estimates, it differentiates itself from other online portals. It acts as a facilitator, providing the user with timely and accurate initial information and then allowing them to liaise directly with the operator. They can qualify the quotation and ensure the quality of the customer service provided.”

Returnjet is also working with operators such as LEA, Centreline, and Capital Air Charter. It bills itself as the world's first private jet search engine, connecting customers directly with operators. From its UK base its ambition is to 'roll out globally' by the end of 2014.