Eurojet Aviation has teamed up with aircraft broker Smart Aviation to help deliver a major new promotional campaign for a global drinks brand. Launched in October and operating for nine weeks up to December, the 'Guinness Class' campaign will see a Eurojet Citation fly up to five fans of the famous stout from locations around the UK to Dublin every Friday and Saturday evening.

Eurojet md Graeme Campbell says: "We are very pleased to work alongside Smart Aviation in realising a challenging and very innovative campaign. As winners are selected without warning from one of 1,000 participating pubs throughout the UK, our crew and operations staff have to be ready to arrange a flight to the winners' location (somewhere in the UK) before making the onward flight to Dublin. This is an unusual project but one that's well within the capability of our experienced team."

Smart Aviation says it was delighted to have been chosen to arrange the charters, on behalf of Diageo, global drinks company. "The project has involved months of careful planning, and close liaison with both our clients, and also our partners Eurojet who will be operating the aircraft for us," says business development manager Mark Sale.

"Smart has demonstrated its ability to provide a complete package by also arranging the vip limousine transfers in the UK and Dublin as well as hotel arrangements for our client's staff," he says.

In March of this year, Eurojet opened the Business Aviation Centre at Birmingham airport, and a section of the promotional online advertising, featuring a Guinness-branded Citation, was filmed at there in August.