While the Euro 2012 football championships and the Olympic Games are making the sporting headlines this summer, Austrian air charter company GlobeAir has scored a marketing success with its customers by sponsoring international polo.

This is the first time the company has approached a sport, announcing the sponsorship of the prestigious 'Audi Polo Gold Cup' circuit during three tournaments in Cortina, Forte dei Marmi and Rome, where the teams are challenged on the ice, sand and grass.

"These actions include the positioning of our services at the high end, through partnership agreements with major and leading companies in the field of excellence, in which GlobeAir shares culture and values," says Mauro De Rosa, chief marketing officer at GlobeAir.

"The decision to approach this sport allows us to convey to the public the values of our company and the strengths that differentiate us from our competitors. We find in this sport the same passion, precision and commitment that allow us to obtain the best performance in all conditions, without ever losing sight of respect for rules," adds Claudia Fanini, marketing and communications manager.

GlobeAir owns the world's largest fleet of Citation Mustangs, configured for four people, and says it has achieved its success thanks to the strategy of offering the "best service before, during and after the flight to those who seek flexible solutions for flying". Certified by Wyvern and IS-BAO, GlobeAir says it can land at airports such as St Tropez, Lugano, and St Moritz, which are not accessible to traditional airlines.

From April 5th to 9th, GlobeAir will attend the Beach Polo Audi Gold Cup in Forte dei Marmi for the entire period of the tournament, organising transfers for guests, providing information about its services and collecting names for a raffled flight aboard a private jet.