GlobeAir AG is increasing its Citation Mustang offering to seven aircraft. "The Mustangs offer security, efficiency, the latest technology and affordable price for clients and the four passenger vip club configuration is a popular format," says ceo Bernhard Fragner. "That is why we have just added two more to our fleet."

GlobeAir AG is also implementing a programme to open representative offices in all European countries. "Some of these offices will be owned directly by GlobeAir and some by loyal partners which the company has established around Europe," says Fragner.

Coo Claudio Bruno, formerly a lead engineer and project manager at Pratt & Whitney Canada, explains: "We want to be in close proximity to our clients and satisfy their service expectations. We are ready to fly in less than two hours, we provide a high quality service on board, our service hotline is available 24/7 and we offer a competitive price. The new two Mustangs will follow our main strategy which is to be where the customer needs them to be. We do not adopt any base strategy except for some seasonal opportunities such as served by our new summer base and office in Olbia at the Eccelsa GAT."

GlobeAir Olbia opened on 15 June providing two Mustangs serviced by four crew. "The seasonal pattern means that leisure demand tends to dominate in the spring and summer and business in autumn and winter," Fragner points out.

Cmo Mauro De Rosa, whose career includes marketing successful exhibition centres in Europe, says: "We are offering special travel packages. Examples include partnerships with Baglioni Hotels, Luxury Hotels and Chateaux Relais in Italy, UK and France, where we offer bespoke packages for holidays or weekends including restaurants for clients who wish to discover new places to enjoy."

Fragner adds: "We believe in co-marketing activities that share value and high standard services to improve customer satisfaction."

GlobeAir, says communications manager Ursula Brzoska, only employs people who put the client first and put in the necessary hours to achieve success because they enjoy the job. "It is not easy to find such motivated people. But 93 per cent of those who try our service book another flight with GlobeAir. We are planning to be present also in the markets developing in the east and will work to build a good market share in these in the next couple of years."

GlobeAir, Fragner explains, has been focused on operating a homogeneous fleet fostering cohesive crew training and composition, aircraft availability and reduced time and costs in positioning.

He adds: "Depending on development of the business and the economic recovery in Europe, we are committed to expanding our company and adding further aircraft. There are many desperate position holders trying to reduce their loss on deposits already paid for short term deliveries, so there are opportunities.

"But GlobeAir will only expand with aircraft that have the benefit of full warranty and we bear in mind that there are legal benefits in working through the OEM rather than through the secondary market."

Fragner says that experts and analysts are now convinced that the downturn has bottomed out and that he believes the slight recovery in the first quarter of 2010 should continue. "Personally I am convinced that this industry will recover fully, reach the 2008 peaks and grow even beyond them. The big question is: 'When?' GlobeAir started operations in the third quarter of 2008 which was the worst time to start such a business but this was a huge benefit to our team.

"Our enthusiasm and willingness to survive in this global economic situation after such as intensive preparation period contributed a lot to the refinement of procedures and mechanism in all fields.

"My team did a great job and after nearly two years of operations, GlobeAir is recognised as an established brand in Europe."

Fragner says he never believed in the viability of very large air taxi projects. "Companies have to establish themselves and base their business on the right team, the right configuration and a smart business model. It is not just about huge investment and ordering aircraft. Clients need to gain confidence in a new company and enjoy a high standard of service."

GlobeAir has launched the 'Fly for Children' programme designed to help children who need medical treatment abroad. "These children and their parents can use our empty legs without charge for travel around Europe," says communications manager Ursula Brzoska. "They can get the details from our web site but they will need a medical certificate from their family doctor or hospital that it is considered safe for them to fly. We want to give them hope and expectation for a better life and give them opportunities to smile and have an adventure that we hope they will remember forever."

GlobeAir is carrying out the formalities to make Fly for Children a foundation to which anyone, including clients and partners, can contribute.