ASL Group CEO Philippe Bodson says that not only does a new logo tell people who ASL are, it also tells what it does, how it does it and why it does it. “It was a very difficult and very long project,” he says.

A special amenity bag will be offered to passengers flying on long distances with ASL and JetNetherlands' mid-size and large jets, thanks to a partnership between the operator and cosmetics company Rituals.

ASL is to offer ground handling services to all private operators and aircraft owners departing and arriving at airports in Antwerp and Groningen, where it took over the Air Charters Europe FBO last year.