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Boston, Massachusetts-based Magellan Jets has reported gross revenue of $80 million in 2021 and is projecting $115 million for 2022.
2021 saw Magellan expand jet card ownership and private jet membership while simultaneously guiding customers through a difficult period of high demand, limited aircraft availability and evolving federal, state and international COVID-19 safety regulations. The company kept all programmes open, and actively onboarded new clients to all products while still maintaining a trip perfection rating, the percentage of trips flown with zero issues, of nearly 100 per cent.
Combining its proprietary in-house customer support team with its preferred network of owner-operators, along with a detailed focus on execution and a commitment to service, helped Magellan exceed its 2021 financial forecast. This performance was attributed to an increase in jet card revenue of 156 per cent and the growth of new customer jet card sales by 38 per cent.
“Our growth and execution this year is a direct result of our seasoned staff and owner-operator partners working together to exceed customer expectations,” says CEO Joshua Hebert. “The challenges we faced - unprecedented demand, ongoing pandemic and supply chain crisis - are the same problems facing the entire private aviation industry, but Magellan has been able to stand out and succeed by tailoring ourselves to customers' needs and over-communicating every step of the way.”
Magellan also continued to develop and invest in COVID-19 protocols, including the development of the 5x5 Puresky safety standard, a multilayered safety protocol that ensures the wellbeing of guests and crew. The company increased sales, marketing and customer support staff while investing more heavily than ever in customer access technology.
“We are extremely grateful to our Magellan Jets family and to our partners across aviation as a whole, all of whom worked tirelessly throughout a pandemic and a busy holiday season to guarantee exceptional service for guests through some of the most difficult conditions the industry has ever faced,” says president Anthony Tivnan.
Explorer and Premium membership revenue grew by 434 per cent in 2021, and the Explorer membership won Robb Report's 2021 'Best of the Best' award.
The company began communicating openly about the challenges that were approaching in Q4, kick-starting a series of direct video messages to customers regarding market conditions in 2021. In these updates, Tivnan walked clients through exactly what to expect during unprecedented times and recommended steps they could take.
“As customer advocates, we're honoured to sit on the same side of the table as our guests and look out for their best interests,” adds Tivnan. “We knew it was important to keep customers appraised of the difficulties across the industry, set realistic expectations, show what we were doing to mitigate disruptions and ensure they had the safest and most enjoyable experience possible.”
The company also helped readers make informed decisions about their travel with a series of online communications, and expanded its network of premium hospitality and destination brands.