Wheels Up is to deploy the Amperity customer data platform to provide personalised customer interactions at every touchpoint. Amperity is an enterprise customer data platform for consumer brands.

Wheels Up offers membership programmes, on-demand private flights across all cabin categories, aircraft management, whole aircraft sales, corporate solutions, signature events and commercial travel benefits through its strategic partnership with Delta Air Lines. The company has grown rapidly since its founding in 2013, launching new divisions and growing its footprint through the acquisitions of Delta Private Jets, Mountain Aviation, Travel Management Company, Gama Aviation Signature, Avianis and others. In 2020, Wheels Up had flown more than 150,000 passengers, utilising its access to over 1,500 owned, managed and third-party partner aircraft.

“Last year was transformational for us, and 2021 is poised to be even bigger as many more people are considering flying private and the addressable market of private flyers is growing,” says Kenny Dichter, founder and CEO. “As we've welcomed new members and scaled our operations to meet demand, we are looking forward to working with Amperity to create a more personalised and comprehensive service for our members and customers.”

Amperity CEO Kabir Shahani adds: “The travel experience is high-touch for consumers and high-stakes for brands. There are boundless opportunities to engage guests with personalised and attentive experiences, provided companies have the data foundation to capitalise on it. Air travel is an area where customer-centricity confers real competitive and strategic advantages, and Wheels Up's remarkable rise is a testament to that fact. But it doesn't just happen overnight. Wheels Up has experienced tremendous growth because of its deeply embedded mindset to make customer relationships the top priority, and we're thrilled to be a part of expanding that vision into the future.”

Amperity 3.0 purports to be the first comprehensive enterprise CDP for consumer companies with the scale, flexibility and power to help teams across the organisation use data to serve their customers. As travel companies like Wheels Up adapt to a changing economy, Amperity can meet them where they are today and address their customer data challenges as they grow and evolve.