A flurry of activity from UK operator Ocean Sky has seen work begin on a major upgrade of facilities at Luton airport, the appointment of a new md for the aircraft management division, and a fresh approach to public relations.

A multi-million pound transformation of its Luton FBO is expected to be ready in time to handle the anticipated rush of international passengers to London during the Olympics. The enlarged facilities will include a luxurious passenger lounge, a new concierge service and seamless screening.

Chief executive Stephen Grimes says: "We are forecasting a significant increase in turnover at Luton following the new FBO's opening. With space for up to 30 aircraft at any one time we will have the capacity in our first year to double our annual movements."

The charter division of the business is a customer of the jet centre part of the group and is delighted with the developments. "In Ocean Sky Aircraft Charter, our philosophy is simple; we believe that flying privately should be hassle free," says md Sam Clouder.

"We care about our customers' journeys and the importance they place on it. Our number one priority and focus, alongside safety, is customer service excellence.

"Having the Luton FBO run by Ocean Sky Jet Centre means that we are able to guarantee the highest level of customer service and a hassle free experience – it gives both us and our clients peace of mind," Clouder says. "The new development is a wonderful USP for us as we are not only able to assure our clients are looked after during the flight, but also on the ground."

Meanwhile, Steve Evans has been appointed md of Ocean Sky UK Ltd. Growing the business across Europe, he will work with both the London and Moscow aircraft management offices. Evans is tasked with developing aircraft management, an area of the Ocean Sky Group that supports all other areas of the business.

Grimes comments further: "Our diversified model covering ownership services, charter, sales and acquisition, interiors, engineering and handling protects us from fluctuations in the demand for private aviation travel. We are strongly committed to growth, which will see us expand our luxury offering to new locations in Europe and emerging territories."

Ocean Sky is a privately held company that began as an aircraft broker in 2003, expanding into full aircraft service in 2005. In addition to its fixed-base operations in the UK, the Ocean Sky group has offices in Germany, Italy, Zurich and Moscow. The company manages a fleet that ranges from Airbus aircraft to Mustang.

It has recently appointed Luchford APM to handle its global PR campaign aimed at expanding in developing markets, such as India and China. "The upcoming communications campaign will be centred on raising Ocean Sky's profile in each of the six facets of its business in line with their respective development: private jet charter, aircraft management, sales and acquisitions, aircraft interiors, engineering and aircraft handling. In every instance, the emphasis will be on the ability of Ocean Sky to provide outstanding, professional service," the agency says.

'As the European business jet market continues to mature, brand will become even more important in unlocking growth opportunities." says Grimes.