The London-headquartered Absolute Taste Inflight is working with a number of clients to produce bespoke catering for both long-range and short-range aircraft. "The purpose is to supply a consistent, budgeted level of high quality catering for every flight leaving London," says Matt Rickard, head of operations. Rickard says Absolute Taste draws from its experiences in the catering market to provide innovative modern menus for long-range aircraft.