In 2013, industry pioneer Diana Chou founded L'Voyage to utilise owners' business aircraft that were not being fully put to use. The ever-expanding business has now brought in Jolie Howard as shareholder and CEO.

Ernst & Young has recognised the many talents of Diana Chou, the founder, among many things, of Hong Kong-based DGA Group. She is one of EY's Entrepreneurial Winning Women Asia Pacific Class of 2020.

Curse or blessing? Seat selling is seen as risky for the industry, but conversely as a golden opportunity to increase customer numbers and operating efficiencies. On which side of the fence do you stand?